Translation of marketing texts
for a leading online perfumery & beauty shop
You surely know the popular Notino online perfumery & beauty shop, which operates in 27 countries. In its 21 years of existence, Notino has become one of the largest online perfume and cosmetics stores in Europe.
Did you know that the translation of its marketing texts and product descriptions is handled by our translation teams, among others?
Let us tell you more about this fragrant collaboration.
Today, Notino customers can choose from more than 100,000 unique products from 2,700 brands. In the Czech Republic and Slovakia the perfumery was voted the best e-shop across all fields by the public in the ShopRoku (shop of the year) competition. Notino has also collected awards for its e-shops in Hungary and Poland. As its popularity grows, it is gradually opening brick-and-mortar shops in addition to its online stores. The online perfumery & beauty shop sends up to 180,000 packages to customers every day!
What makes our collaboration so specific?
We select all our translators and native speakers through an internal selection procedure, which in most cases involves our customer. We discuss our provider choices with them. Today, around 180 of our translators and proofreaders work on translations for Notino and together we cover 24 foreign languages. For each language we have a dedicated team that we regularly train and provide feedback to on an ongoing basis.
“The fact that we are lucky in the selection of translators is confirmed by the words of one of our translators who mentioned some time ago that working on this job is also a hobby for her. When she won our internal audition for a translator of marketing texts for Notino, she said she had fulfilled one of her career dreams. She uses her native language at work, and can also use her experience from an advertising agency and her knowledge of linguistics. She sees the blending of her personal passion for perfumes with this work aspect as an added value. Moreover, when she is working on a translation and a perfume catches her eye and she feels that it would suit one of her friends, she immediately sends them tips,” adds Jakub Blatný, head of the vendor management team.
We translate for Notino on a daily basis, within both standard and express deadlines. Every job has reference materials and instructions that must be followed. “Generally speaking, we translate texts in such a way that they do not lack a marketing drive and help the client to sell,” explains Lukáš Utíkal, co-owner of our translation agency. They must be engaging, correct in meaning and attractive to customers.
Each translation is seen by at least three people: the translator, a native speaker, our project manager (a linguist) and often a member of the perfumery’s marketing team. “We are happy that Notino allows us to make the entire translation process as professional as possible,” adds Utíkal.
As the data from the end of 2024 shows, we have already translated just under 60 million words for Notino and have also proofread a similar amount. We translate mostly from Czech and often into Ukrainian, Romanian, Danish, Hungarian, English, Spanish and French.
Along with translation services, we also focus on the management and updating of terminology (i.e. a glossary), the creation of stylistic guides and linguistic consultancy.
Aneta Benešová, Lead of Localization
“It was not easy to find a translation service provider that could meet our high demands for both the quality and quantity of the translated texts. České překlady managed perfectly, and they currently translate professional texts for us into many languages, always with excellent quality and by the agreed deadlines. České překlady are a valuable business partner we can always rely on.”
Do you need translations of marketing texts but are not sure how to proceed?
Contact us and we will be happy to find the best solution for you.
